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The story behind the collapse of advertising’s oldest agency, J. Walter Thompson

© Priyanka Parashar/Mint via Getty Images Former J. Walter Thompson CEO Gustavo Martinez. Priyanka Parashar/Mint via…

The story of the collapse of the oldest ad agency, J. Walter Thompson

J. Walter Thompson became the biggest name in advertising over 155 years, making classic campaigns for…

Walrus Knows The World Hates 99% Of Advertising. It Aims To Be The 1%

Frances Webster, CEO of Walrus Scott McDermott New York agency Walrus sprung to life 15 years…

Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New …

CHICAGO, Dec. 03, 2020 (GLOBE NEWSWIRE) — Centro ( https://www.centro.net ), a global provider of advertising…

Walgreens launches ad business to compete with Amazon

Walgreens is rolling out a new advertising arm to compete with Amazon and retailers like Walmart…

Say Hello to Walgreens Advertising Group, the Latest Retail Media Network

Walgreens Advertising Group is the latest retail media creation to enter the fray at the tail-end…

5 Advertising Tips to Engage Online Shoppers Through the Holiday Season

The end of Halloween opens a floodgate of holidays that run through to the New Year.…

BIA’s U.S. Local Advertising Forecast 2021 Reveals A Little Growth Across Media …

Radio 9.2% In its newly released U.S. Local Advertising…

Why Attention In Advertising Is Your Best Path To Sales

Max Kalehoff is VP of Marketing and Growth at Realeyes. getty Sales, revenue and customer lifetime value…

The Digital Advertising Sector’s Original Sin, And How We Must Atone

If you’ve been in the digital advertising sphere for a while you know I’m bullish on…